Since its establishment in 2004, Pizza School has maintained its brand identity and visual elements with little to no change. While its affordable pricing and approachable image remain key strengths that resonate with customers, the outdated logo and overall concept fail to effectively convey the brand's appeal and may appear somewhat dated in today’s highly competitive market.
This rebranding project focuses on modernizing Pizza School’s long-standing character and logo while preserving its approachable and mainstream image. By incorporating retro aesthetics and friendly characters that reflect the brand’s core values, the new design aims to evoke nostalgia for existing customers while offering a sense of freshness to new ones. Through these updates, Pizza School seeks to reinforce its brand identity and pave the way for future growth opportunities.
